Why No Price Listed - Explained
Why is there No Price Listed?
Why don't you just show the real price?:
MAPP is the answer. MAPP stands
for Minimum Advertisable Price Policy. Many, if not most,
companies, manufacturers and distributors enforce a stated MAPP that they require
their authorized resellers to adhere to as a condition of doing
business. If a reseller doesn't follow the MAPP, the companies, manufacturers,
and distributors stop selling wholesale to that retailer. Quickly and
certainly, the dealer is in trouble and possibly out of business.
The policy states
that any and all advertised prices can not be below a certain minimum
amount. They set a minimum price that we can advertise, but we are
allowed to sell below that price as long as we don't advertise the below MAPP
price. You have to ask for it. GET A QUOTE! It is a way to assure
price wars don't break out.
Isn't that a type of Price Fixing?
A lot of people would agree with you on
that one, but by law, the companies are allowed to do it as long as there is a
reasonable way to get the selling price. That way can be as simple as
you asking to GET A QUOTE!
Do the manufacturers and distributors set the final
No, we do. But, we don't set the Minimum
Advertisible Price. They control that. But, you can get around it
by simply asking the price. Do that clicking on GET A QUOTE!
Why do some retailers show their price and you
We don't cut corners, play games, or sell gray market merchandise. When an Authorized Dealer or Retailer ignores a contract with a manufacturer or
distributor the retailer is putting you, the customer, at risk. Under certain circumstances you might loose a
possible rebate or your warranty coverage. We are in
business for the long haul. We are here to support and serve our customers, not
put them at risk.
Simply Click on GET A QUOTE!
You can also contact us by eMail at: CustomerService@future-digital.com and
request a price quote for any item or items that interest you. Generally, it is
faster to just Click on GET A QUOTE! The price by eMail or the one you receive
when you click on GET A QUOTE! will be the same, anyway.
If I request a Quote don't I have to buy it?
NOPE! Although we
hope you will buy from us, you don't ever have to buy
anything just because you want to know the price. Clicking
on GET A QUOTE is just a way of asking for the best price we can give you, and you
are never obligated to complete a sale just because you wanted to
know the price. Try it! It doesn't hurt. Questions are good. Shows you are
thinking and that you are a careful shopper.
Shopping with us is Stress-free, Safe, Secure,